Email marketing plays a pivotal role in connecting and developing deep relationships with the prospects leads and customers. It gives you the opportunity to connect directly with the potential customers and chat via inbox. This helps to create tailor-made solutions and personalize working procedures according to the customers’ expectations. However, there are some silly mistakes that various Email Marketing Agencies do commonly that hurdle the smooth flow of your connectivity with the customers or reduce its tuning with the customers. Let’s have a look at some of them:
- Personalization errors
Personalization is the cornerstone of marketing. And if personalization is done wrong, or, the personalized mail is sent to the wrong person who has no interest towards mail, it proves as an unworthy step.
- Error in providing links
Be alert while mentioning any links in the mail with your call-to-action words or approaches. Never forget to mention the links and put the accurate and whole URL of the link. It should not be broken or wrongly spelled.
- Sending Lengthy emails
Don’t send lengthy emails, or the mails that are not easily readable. Your email must connect the user emotionally, so be clear with your words and contents.
- Use of disparaging terms
Don’t use disparaging words. It annoys the readers. You are a businessperson and you have to gain goodwill with your positive measures. This will help to shape your business finer.
- Copy paste contents
Many times people use copied contents and that’s really not worthy. It bows down your credibilityand creativity.
- Display issues
Make sure that all the contents such as images, videos, docs, pdfs, texts, etc. are visible to all sorts of devices which include smartphones, tablets, laptops, and computers.
- Purchasing email lists
Purchasing lists of emails is literally a vain. These email lists contain a huge number of email addresses irrespective of their requirement. Thus, following that email list, you will send mails to a huge mass, but without any guarantees of hitting the target audience.
- No segmentation
If you won’t segment different types of mails based upon the different preferences and parameters, you will definitely lose the chance to hit the right audience at the right time with the right benefits and proposals.
- Sending conflicting information
Sometimes, it happens that we send any sort of conflicts or negativity relevant to your company. It is strictly advised don’t share such information mails, even by mistake. It depreciates the reputation of the company and creates negative impacts on the customers.
- Sending outdated information
Sending outdated information can be ridiculous. Like think! What it feels when you send an email related to an offer or a discount, and it ended long ago. It makes the consumer assume that you are insane.
- Forget to edit a duplicate or old email
Always remember that before sending any sort of mail, you have to be conscious about each and every nook and corner of the marketing strategies. Thus, before you send an email, make sure that you did the required edits correctly.
How to avoid and overcome the above-mentioned mistakes
In order to avoid these common mistakes during sending emails:
- First of all, check and recheck all the contents thoroughly before hitting the send button.
- Check the URLs properly before sending any mail.
- You can send the mail to your own email address too in order to check its appearance and position.
- Pre plan and segment the different types of mail with different segments.
- Use clear and simple fonts with considerably small size fonts.
- Check whether the mail is accessible to all sorts of devices (running via internet connection) or not.
- Make sure that your emails are short, informative and engaging.
- The recipient Ids must be valid.
Being a reputed Email marketing agency, it is pretty embarrassing to make mistakes and send them to many people. However, this situation can be overcome. You can simply send an apologetic email saying that you want apology. Or, you can also send a mail saying ‘Oops, this is not for you’ and so on. Just understand your mistake at the earliest, accept it honestly and ask for sincere forgiveness humbly.
