Being a business on the web, Google ranking may be your ultimate concern to improve your conversion. But the challenge is to step out of the crowd and get noticed on the top result. You may think of SEO as the primary aspect to rank your website on the search engine list.
True.
But you should not be over-shadowed with too much optimization of your web content. It would help if you were well-informed about the other factors which are imperative to boost your ranking signal on Google. As per the statistics, Google has a 33% chance to acquire click on your website if it is highlighted on the top ten results. The interesting fact is that nearly 75% of people do not prefer to click if your page is ranked on the second page of Google.
Still, it is not too late to get started.
First, you need to clear your vision and be aware of the factors to improve your domain authority and ranking on the search engine.
1. Improve the loading speed of the page
Loading speed is one of the most critical factors for your page ranking. It has two aspects – if Google crawler finds your website loading speed is lower than the average, it signals the search engine algo to score less about the website. The result is detrimental to the ranking. On the other hand, the user experience is crucial. If the user finds that the website's loading speed is slow, they will not revisit your site, and even the bounce rate of your website will be higher. The result is a demotion.
Here I have mentioned a visual graph explaining how a user tends to abandon your website with slow speed.
The million-dollar question is how slow is too slow?
As per the statistics, if your website loads more than 3 seconds, more than 40% of users will leave your website. The shocking fact is that 75% of the bounced traffic does not prefer to visit again. The popularity of your site is plagued, and considering the page speed and server response time, Google will adjust its ranking.
There are various free service websites to test the server speed.
If you find that server is the culprit, you must change your hosting service as soon as possible.
2. High-quality content
High quality updated content is the asset for the website. Being an information hub on the web, your site should be armed with quality information. Even the update of the information plays a significant role in ranking. How frequently do you update the information on the website? In the term of SEO, the time visitors spend on the web content is called – 'dwell time.' If the dwell time is more, the ranking signal assures Google with the quality of the website, and the ranking improves.
High quality and relevancy of the web content is always an excellent source for the readers. They find useful information and explore more. The subsequent 'dwell time' lasts longer, and your website reaps success.
3. Optimize your design
Website design is an essential factor for ranking. It improves the reader's experience on the website and lasts their reading time. Google prioritizes mobile-first ranking algo. If the site is not responsive to the screen's resolution, the user experience will not be right at all—more than 65% of the traffic land on the site from mobile devices. If your website does not fit on the screen of any resolution, the effect on the ranking would be adverse.
In addition to the design, image optimization will help improve load time—high resolution and large images weigh on the load of the server. Loading time is directly impacted, and the ranking will be down.
4. Keywords selection
Ranking your website among the bigshots is not a practical idea. The reputed websites have higher domain authority, which helps them to rank high on Google search engine. As a newcomer, it is not prudent to outrank an established website as a competitive domain. It would help if you searched for the exact keywords with low competition and better business aspect serving.
With the help of the SEO person, you must target those low hanging fruits with your content and link building exercise. The better you find those keywords, the sooner you achieve a high rank on the search engine result page.
5. Link building
Link building is another significant aspect of SEO. With your SEO expert's help, you must target a high authority domain to get referral links to your website. As per your success in getting the guest posting opportunity, the referral links quality will be improved. In the process, your website will attain a better ranking on Google.
Here we have mentioned the essential factors to improve the domain ranking on the Google search page. There are some technical and non-technical aspects of the ranking part. You may have to search the website design company in Kolkata to get professional help. The competition is increasing on the web day by day.
It is now or never decision you have to make.
