Everything around you speaks digitization. If you are an attorney and think that your clients will find you by looking in a directory or by word of mouth, you still haven’t understood how powerful an SEO or web design can be. Did you know that 40% of the users abandon websites if they don't load in 3 seconds? Do you still think website design for attorneys is a waste of money is only required to find the contact us section? Some attorneys register an efficacious domain but do not work on any other details of the website.
Here are a few reasons why you should consider a website design for attorneys.
Write for the audience.
One of the most powerful speeches delivered by Reese Witherspoon 2015 glamour women of the year honor was when she mentioned that women in distress say “ what are we going to do now?” only to follow sarcastically, how many women have spoken like that in a panic situation in real life? As a lawyer, your clients are also a thinking audience. Give them reasons to come to you by adding information on your websites.
- Blogs
Blogs are a great way to engage people on your website. In the field of law and order, people are seeking the correct information. What better way to put up content that people will trust, refer to, and even share with others. You can hire a third party to add information on the website in some effective blog content.
- Engaging web content
You might be surprised to see how much relevant content garners traffic on your website. Information about your services, team members, board members, and even their educational backgrounds provide an opportunity for customers to read through and select a service of their choice.
- Accurate information
Whether it is the terms of divorce or adoption of a child, people always want to read in-depth information for things that matter a lot. A lawyer's blog or website is not the same as a skincare product. For an FMCG product website, everything moves fast, and people read less and need more information. At the same time, a website design for attorneys is precisely the opposite. People will spend more time reading through and gaining more knowledge from the website to apply the same information and ask relevant questions when they visit you. Click here to know more about website design for attorneys.
Some mistakes you must avoid at any cost when it comes to content on your website.
- Grammatical errors
Grammar is always essential. Hence a proper grammar check of all the content that goes on the website is necessary. People who read and esp high net worth clients are put off by erroneous grammar mistakes on blogs and website content
- Use of too many fonts
Fonts attract the reader as much as designs do. Hence you can experiment with using an appropriate font for your website and the blog. However, research suggests Arial font is the most used font with its roots in IBM; second, it is Helvetica font from Apple. These fonts are simple and hence easily understood by the reader.
Complex use of fonts will take away from the professionalism of the website. As an attorney, you do not wish to portray that your client’s case will not be handled professionally.
- Fact-Checking
As a lawyer, you will understand how important it is to put out the right words and correct information. Misleading information can cause legal problems and even revamp the entire website. Hence your website development team needs to ensure all the content is fact-checked and posted on the website.
- Unbiased opinions
Whether you are a Democrat or Republican, your website must have the most neutral feel when a client visits the website. You can quickly shoo away a Demoratct by adding pro-Republican content. Your image can be hence molded based on the content you are posting on the website. Website Design for attorneys is essential as they have to serve all the parts of society. Keeping personal opinions away from your website is an excellent way to stay neutral.
Design of the Website
As mentioned above, people need speed when it comes to browsing the website. If you fail to add the relevant designs and pictures that can be quickly loaded even on a low bandwidth internet connection, it's equal to losing a client to a competitor. Everything must be eye catchy when not overdone on a website. There are many examples where attorneys have designed their websites with the utmost ease of navigation within the website.
Using an eye-soothing color combination theme with readable fonts is also an essential factor in designing the website. Also, when the CTA ( call to action) gets mentioned on the website, they should be carefully linked to the correct landing page. Else, taking the customer to a wrong landing page results in faulty navigation design of the website.
A colorful and geometric design captures the attention of the person navigating your website. High-quality images, image headers, and smooth navigation help retain the person’s attention and possibly drop them in the lead funnel for you.
A few design mistake that a lawyer must avoid for website design are:
- Overcrowding of design
Too much design in a single space may attract an artist, but a layman wants to see pictures and seek information.
- Using irrelevant pictures
When giving your website development to a third party, you must verify the content posted is relevant to the topic. One cannot put a happy marriage picture while speaking of divorce or a happy family picture for a person looking to challenge the family inheritance. The more images related to the people, the more they will like to read.
- Heavy video files
Do you know why youtube is the most popular website for its videos? There are videos on other websites as well. However, the ease of how easily the videos load and play is a critical part of the website. Attorneys feel the first impression of a well-qualified Harvard Graduate attorney. Introducing the company is a good idea. But can the video perform equally well on the devices? Laptops may be faster, but on mobile devices, they may slow down. Maybe vice versa. Suppose a person is in desperate need of an attorney and clicks on your website.
Waits for the circle on the screen to go off so that he or she can pause the video and move the relevant contact us page. Unnecessary videos simply add weight to your website and decrease their speed. Think again before loading high-quality videos on the main page of the website.
- A sloppy design
You can develop a creative website, but a thin line separates creativity from a sloppy design. A website design for attorneys must send a powerful message that they are worth the investment. By selecting attorneys’ services, the client can breathe a sigh of relief. However, a sloppy design will take away all of this one go.
- Use of different font and font sizes in the same paragraphs
- No proper spacing between paragraphs and artwork on the website
- Overlapping designs
- No definite shapes or irregular shapes
- Arrows and navigation pointers in the wrong direction
Such design mistakes can be easily avoided without paying a hefty amount to website designers but by simply reviewing the website by yourself and providing comments for improvements. A website is the first contact the client makes with an attorney.
Search Engine Optimization for Lawyers ( SEO)
A business is set up for profits. There is no charity work when it comes to severe lawyers starting a firm to benefit the clients and pay them to run their firm. Website content is no different. Creating content that is not relevant or doesn’t attract clients to your website and turn them into leads, there is no point in creating the content. It is both a waste of time and money. Click here to read more information on search engine optimization for lawyer’s websites.
SEO content is where there is a proper ranking for all the information using keywords and phrases. Also, ads that run on various websites and social media accounts of the company use pay-per-click methods. PPC is where the person clicks on your ad. The only way you can build a PPC strategy is by using the correct keywords for its SEO and gain a good website ranking.
Summary
Considering website design for attorneys is much more complex than regular websites. Information about lawyers, you frim the success and other quotients similar to a hospital, or Public accountants domain. The one that will set your website apart is adding new and relevant content to the website. Content that connects to your target audience, Therefore Search Engine Optimization for lawyers website is as essential as it is for any other website striving to build a good google ranking.
