Posts By: Seema Mehra
If you have started an accounting firm and dreaming big to take it to the top, you have to grow to be an existing firm soon, but networking is not an easy task. To make it to the pinnacle, you must have a steady stream of clients and build proactive strategies to look around for them. With the rules of marketing evolving every day, you will find the potential clients in all those places you have never looked before. The following steps can help you build a base of clients to reach the heights.
Figuring out the clients
Before you get clients for your firm, it is extremely important to identify who they are as all clients may not help you to improve the prospects of your firm. Try to put the existing clients in order of priority and get answers to e few questions. How easy is it to deal with the clients you already have and what is the revenue your firm generates through them? Are these clients profitable to the venture or bring good exposure to the business? Can these clients help you to connect with the other clients? The best solution is to try and get clients that are profitable and provides the best direction to your business. If you want the name of your firm to become one of the top accounting companies in India, you have to work really hard to get those clients from which your business benefits.
Asking for referrals
Sometimes you feel that satisfying clients is harder than making your sales team bring results. Your clients are not only related to you but interact with other businesses irrespective of the size and shape. If these clients recommend your firm to the others, it certainly makes you a valuable entity and provides you the reputation you need. When it comes to asking for referrals from the existing clients, there is no reason you should feel hesitant and ask them to spread good words about your firm. Some of the top accounting firms in India have structural programs for referral rewards to provide benefits and discounts due to the referral. You can also try to put testimonials on the website to encourage more clients to avail service from your firm.
Associating with trusted professionals
Your firm may not offer services in the field of recruitment, legal aspects, technology and investment but you can always help the clients get good referrals if you can. Try to think of ways to improve the business ties you have with other professionals and technology consultants and make the most of the mutual referrals you receive from them. You can also establish alliance with a firm with expertise in the field of tax or change the focus of the focus of the firm with additional services in recruitment and general bookkeeping.
Offering additional services
You can also boost the business with additional services and compel the clients to use your services if they are using your competitors for this purpose, but explain them why your firm is better than the rest through meetings, presentations, and workshops. Apart from the services you can offer, try to make accounting work more fruitful with cost benefits, accuracy and reliability of the data to become the best accounting services in India and get more clients.
Effective networking is the key
If you realize the value of the networking events, you will come across some great opportunities and also meet new prospects. There is hard to beat the value of face-to-face interaction even when the world has turned digital today. Try to think how you can make your firm more valuable to the attendees and follow up later to contact them.