ASO (App Store Optimization) is the process of for android & ios app search optimization for rank higher. If you’re mobile app rank higher your app download, review, rating and its visible to more users. Its helps to increase app store page traffic. More than 75% mobile users search using keyword and download app from app store. If you are ignoring ASO means you are losing these potential users and this hearts your business and increases your competitor business.
| Title | Need to research more searchable keywords and add it in app title. |
| Keywords | Keywords need to be add more searchable & relevant to app which helps to get / download right user app from app store. |
| Description | App description also search in app search ranking and its helps to user get app so need to add set of targeted keywords in description so its helps to increase app search ranking, downloads, reviews, users also. |
| App Icon & Screenshots | App icon & screenshots need to add for getting brief idea about app functionality how its work, features etc. So users can download app. |
| No of ratings | How many rating for app and good rating from app download users. |
| Value of ratings | How many 4 & 5 star rating reviews of total rating & increase positive rating ratio. |
| No of Installs | Total no of app installs from starting of the app. |
| No of user download in last 30 days | How many people download /install app in last 30 days. Increase the no of download and installs helps app ranking. |
| No of uninstalls | Some of the users uninstall the app. We need to check why people are uninstall the app. Need to ask for app feedback also for improvement user experience. |
| App usage frequency | Many of the people install the app but not using regularly. So we need to send notification to these users regarding our app functionality & newly added features |
| Category Selection | Need to add our app in proper / relevant category because some of the users are searching apps for specific category. |
| Demo Video | Many of the users are not understand app functionality and some of the people ignoring reading text manual. So we need to add video for our app functionality/ features for better user experience.
Source - Pixabay |
| Regular Update | Update app on regular basis so people gets more engage in our app and explore more features to avoid app uninstall. |
| App Popularity | Need to increase app popularity, many of the users are checking app popularity before install/download. If app popularity is poor users ignore the app and search another option. |
| App Review | Some of the tools offer app review popup for users so might be increase review and its help to boost app ranking. |
| App Speed | All users love only faster loading app so we need to take care of app speed also. |
| Localize (Translate into regional language) | Many of the people are using local app (regional language app) so we need to add language translate option. |
| No of Google plus +1 to app. | Google search engine and google play store also helps to improve ranking of app if no is good of +1 users. |
| App Navigation | app should be easy to navigate users from one screen to another screen of app. |
| Backlink to App | Webpages linking to your app page. Backlink is the major part in seo so we need to increase no of backlink to app using pr, blog, classifieds, profile link building and many more. |
For app store optimization services email - gadeharish@gmail.com
