Best ASO Android Ios App Store Optimization Tips & Tricks

ASO App Store Optimization

ASO (App Store Optimization) is the process of for android & ios app search optimization for rank higher. If you’re mobile app rank higher your app download, review, rating and its visible to more users. Its helps to increase app store page traffic. More than 75% mobile users search using keyword and download app from app store. If you are ignoring ASO means you are losing these potential users and this hearts your business and increases your competitor business.

TitleNeed to research more searchable keywords and add it in app title.
KeywordsKeywords need to be add more searchable & relevant to app which helps to get / download right user app from app store.
DescriptionApp description also search in app search ranking and its helps to user get app so need to add set of targeted keywords in description so its helps to increase app search ranking, downloads, reviews, users also.
App Icon & ScreenshotsApp icon & screenshots need to add for getting brief idea about app functionality how its work, features etc. So users can download app.
No of ratingsHow many rating for app and good rating from app download users.
Value of ratingsHow many 4 & 5 star rating reviews of total rating & increase positive rating ratio.
No of InstallsTotal no of app installs from starting of the app.
No of user download in last 30 daysHow many people download /install app in last 30 days. Increase the no of download and installs helps app ranking.
No of uninstallsSome of the users uninstall the app. We need to check why people are uninstall the app. Need to ask for app feedback also for improvement user experience.
App usage frequencyMany of the people install the app but not using regularly. So we need to send notification to these users regarding our app functionality & newly added features
Category SelectionNeed to add our app in proper / relevant category because some of the users are searching apps for specific category.
Demo VideoMany of the users are not understand app functionality and some of the people ignoring reading text manual. So we need to add video for our app functionality/ features for better user experience.

ASO App Store Optimization

Source - Pixabay

Regular UpdateUpdate app on regular basis so people gets more engage in our app and explore more features to avoid app uninstall.
App PopularityNeed to increase app popularity, many of the users are checking app popularity before install/download. If app popularity is poor users ignore the app and search another option.
App ReviewSome of the tools offer app review popup for users so might be increase review and its help to boost app ranking.
App SpeedAll users love only faster loading app so we need to take care of app speed also.
Localize (Translate into regional language)Many of the people are using local app (regional language app) so we need to add language translate option.
No of Google plus +1 to app.Google search engine and google play store also helps to improve ranking of app if no is good of +1 users.
App Navigationapp should be easy to navigate users from one screen to another screen of app.
Backlink to AppWebpages linking to your app page. Backlink is the major part in seo so we need to increase no of backlink to app using pr, blog, classifieds, profile link building and many more.

For app store optimization services email - gadeharish@gmail.com

HarishGade

I am working as a SEO & internet marketing consultants, which can improve website ranking in search results for generating leads and business. Also working on social media platforms like facebook, twitter, linkedin, instagram, youtube, pinterest etc.

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About HarishGade

I am working as a SEO & internet marketing consultants, which can improve website ranking in search results for generating leads and business. Also working on social media platforms like facebook, twitter, linkedin, instagram, youtube, pinterest etc.

View all posts by HarishGade →

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