As there is too much competition in every field of the world so each competitor wants to win against their opponents. So if we take an example of a business field where there is too much competition and there each businessman wants to be number one.
In order to become number one, they came up with new ideas to grow their business. Nowadays the most common idea used by businessmen to grow their business is by blog.
What is the blog?
The blog gives a platform to every person to express themselves and it is also a medium used by businessmen to make others understand their work. And as blogging is currently in trend as each person love to read blogs so it is used by most of the firm. So now I am going to tell you 10 reasons why every business needs a blog.
1. Blogs Bring traffic to the site:-
As nowadays most of the things are online so in order to attract a person to your site. You need one platform, so this platform is provided by Blog. With the help of the blog, you can explain your site to your first time visitor of a site by blogs. According to recent surveys, the survey suggests that those businesses that have their own blog have 55% more website traffic than those who don’t have their own blog. As a person who googled a topic which is related to your topic then this will result in getting a new visitor for your blog.
2. A blog can help you establish trust with your customers:-
A blog helps businessmen to build a chain of trust btw him and his customers. As we can use blog a platform to clear some concern of a person as well as queries of the person. This will automatically generate trust in customer and customer only buys a thing from the website on which they trust.
3. A blog will help you keep current customers engaged with your brand:-
As your current customers buy something from your website, this gives you a great chance to build a relationship with the customer so that he always buy things from your website .so we can do this by case studies, how-tos, helpful tips, and even company news that gives them insight into your brand and culture.
4. Blogs improve your SEO:-
Google penalizes sites for keyword stuffing. As you can use various keywords on your website or even on your blog which are also informative, engaging, and helpful to your customers which Google loves and for Google also offer rewards to your website for a total number of clicks and the total amount of time a person stayed on your blog. Businesses who don’t have time to manage use blog management service to automate their growth and save time and money.
5. Blogs Inspire Innovation:-
As you write a blog about your company from where you can get feedback and knowledge which help you to innovate your company and it also helps you to grow your companies as well as this also help a person to understand his or her customer better than earlier
6. Blogs are Integral to Digital Marketing Success:-
Digital marketing includes search engine ranking and also paid advertisement and also its a part of a typical market strategy. Here Blog act as fuel in the fire as it helps a businessman to be better than a person who doesn’t have any blog.
7. Your Blog Solidifies Your Company as Industry Experts:-
As if a person wants to know anything about a topic or thing so firstly they go to the authority of that subject, as they have high trust in the authority and after sometimes there will be too much good data on your blog which helps other readers to know your business and there is a birth of trust between a person and company.
8. A blog gives your company a voice:-
A blog basically gives your company a voice from which you can easily tell another person about your company, it is also a platform which gives each and every person from your company a voice to tell the story of themselves through the blog.
9. Blogs help generate leads:-
Blogs basically help the company to get lead, according to some survey those B2B companies which have their own blog they get 67% of their lead than those companies which won’t have their own blog. If you attract a person by your post then its sales funnel.
10. A blog can increase sales:-
A blog basically helps a company in order to increase their sales. One study found that consumers are 131% more likely to buy from a brand immediately after they read educational content by that brand.
So, at last, there are more things which also help business to roll with the help of Blog