The education sector has always been considered a profitable sector. It consists of schools, colleges, private universities and preschools like Montessori schools, nursery schools, playschools, daycare etc. Setting up a school or university is a laborious business. But setting up a nursery school franchise requires much less financing and even lesser statutory compliances. What about profitability?
The profitability or success of a preschool franchise depends on certain critical factors. When these factors are carefully and appropriately maintained, success comes automatically. When a preschool franchise is opened, the goodwill and fame of the franchisor preschool always precede the actual opening of the franchise. This makes it easy for the franchise to start-off.
The rest depends on the success of the below mentioned critical factors. These factors are time tested. Some of the best preschool franchise in india has adopted the same with success. These critical factors are:
- Sales and marketing: A strategy needs to be devised for the same and followed religiously. This strategy coupled with the goodwill of the franchisor gives the preschool franchise a good initial start. Some of the marketing strategies which can be adopted are:
- Word of mouth,
- Media advertisements,
- Lead generation using digital marketing strategies like PPC, email marketing etc.,
- Social media advertisements,
- Video advertisements etc.
There are 2 distinct advantages to employing a good sales and marketing strategy. They are:
- Generation and conversion of leads and
- Getting positive feedback from pre-existing clients.
- Trained Staff : All teaching and non-teaching staff of a nursery franchise needs to be appropriately trained and have a very good rapport with the kids and their parents. The teachers should make it a point to welcome the kids with a friendly smile both for the kids and their parents or guardians who come to drop them off. The non-teaching staff has to make certain that they also maintain a friendly, playful and helpful attitude. If the parents start trusting the preschool staff, the good vibes get carried on to the kids. This makes the kids want to go to the preschool with a happy expression.
- Location : There are a few factors to consider when finalising the location of the preschool franchise. They include:
- Checking for the presence of other franchise of the same preschool franchisor,
- Competition already present needs to be surveyed so that certain key factors like their USP, fees, teacher-parent relationship, teacher-child ratio, syllabus etc can be understood.
- Ease of conveyance is another criterion which influences the choice of the location,
- Floor space available and
- Budget
- Infrastructure : The availability of ample infrastructure both by way of educational apparatus and kids-specific playthings like sea-saw, trampoline etc., is a big draw for the parents. Thus a state of the art infrastructure, which also includes the interiors, cleanliness etc., needs to be maintained at all times. Colourful interiors make for a happy ambience; something the kids love in the first instance.
Alliances and tie-ups might not be a critical criterion but the best preschool franchise in india, have all benefitted from it. Hence if the opportunity so arises that a preschool franchise can undergo a tie-up with a relevant partner, the same should be looked into.
