The only constant is transition. The proverb applies best to the field of digital marketing. Like the British weather, patterns here change. Online marketers ought to keep themselves up-to - date with the new trends. Since this is a highly competitive sector, it is best to attend online Marketing Training In Ahmedabad to survive. Here's a list of trends and features that we think will change the game very soon.
1) Microsoft Rewards
Rewards and sweepstakes for advertisers were introduced by Microsoft Advertising. It is a new program that allows you to complete the certification of Microsoft Advertising Certified Professional (MACP) or add a new Microsoft Advertising account or participate in the Microsoft Advertising Partner Program. You'll be paid in exchange. This program has tremendous potential for mainstreaming in the coming years.
2) Game Changer Move By Walmart
Walmart launched supported ads via the API partners such as Flywheel Digital, Kenshoo, Pacvue and Teikametrics in January 2020. That step would shift the e-commerce advertisement equations.
3) New Feature by Youtube
YouTube has added a new feature called 'assisted trim' to the updated YouTube studio. It will allow the creator to delete a portion of the video that could have content claimed under copyright. This feature releases video of the copyright argument automatically.
4) Better User Experience By Twitter
Several times people can't understand why their timeline displays a specific message. Twitter is developing preview elements on topic listing to enhance user experience. This will reveal important information such as associated hashtags, the counts of followers and whether or not the subject is popular on social media.
5) "Change Area" Feature By Google
Recently, Google has launched an option to 'choose' your region or current location. The test will give you the local pack when you do so. Google has tested the function for six months, it's now live.
6) Get More Reviews Feature
Google is used widely for testing product , service, or location feedback. Until now, the "write a review" button showed up and now Google's changed it to "get more reviews" for the business people. Google will show you when you click that button how you can ask people to leave reviews for your business.
7) Google Map Lists
That's a very interesting feature. Google is trying out map results with new search user interface. It is called Google Maps Lists. A list is displayed taking details from Google Maps and Google My Business Listings. Users will scroll through the list, learning more about it. That is one positive way to improve sales.
8) Bing Pages
Eventually, Microsoft apps such as Bing and Outlook.com are managed with a system. Bing pages allow users to manage their Bing and Outlook presence through their personal page, where they can highlight their contact information and social media channel details.
9) Business Linked to Google Map
Google is adding a new function. When you type in an url, it will reveal other nearby businesses in addition. To Google apps this is one form of advertising.
10) Custom Dimensions by Google
Google Ads introduced a product known as custom measurements. It will help you streamline your campaign and broad or complicated accounts.
11) Instagram New Features
Instagram is introducing new ways to engage users that include Boomerang camera mode for Insta Stories, SloMo, Eco and Duo. Besides that, users now can also trim and adjust the Boomerang loop which can make their final loop look much better.
12) Page Management History Facebook
You can find a new tab called 'Account Management History' in Facebook Page settings. It helps page administrators to report their behavior such as page roll distribution, contact information, relationships with the business manager etc.
13) Tool For Video Traffic
A new tool called 'Traffic Source Insights' is introduced to the Facebook Developer Studio dashboard. It offers descriptions of video watch time & retention metrics Divided mainly in below four categories:
- Followers
- Shares
- Recommended
- Paid
14) User Empowerment By Twitter
Facebook has been a popular medium worldwide for mocking celebrities and personalities. Twitter could allow users to restrict people who can answer their tweets to deal with the threat. Users will be given four options such as Global, Group, Panel, Statement to decide who can respond to their tweets, or how many can.
15) Audience Insights Bid Adieu By Twitter
In 2015, Twitter launched Audience Insights app to provide users with a deeper insight into their followers, their demographic profiles, purchasing habits etc. Twitter has already disabled this feature and has not yet come up with any replacement.
16) Web Search Listing New Look By Google
Google has launched a brand-new look for its listing of web searches that will help users gain more clarity about the website they visit. With prominent domain listings and brand icons, it becomes easier for the user to understand and further explore the website he is visiting.
17) New Google Screened Ads
Google-screened ads now show professional images. It helps you understand who you want to recruit for a position or a career. It is also useful for interactions and CTRs.
18) Instagram DM Popout
Making Instagram DMs easy to access, they'll pop up as notifications on your desktop or laptop. That will facilitate the integration of social media workflows. It will prove useful to those who use Instagram DMs to resolve customer queries.
19) Live Streaming By LinkedIn
A new feature called LinkedIn live has been introduced by social media giant LinkedIn to allow individual professionals and organizations to distribute live video content to their network in real time. In addition , it helps you to invite personal first-degree contacts to follow a company page that you run.
20) Maps Sticker by Instagram
Instagram works on a new map sticker for stories following Google. It displays the location of the user on the world map, making the exact location where you are and what you are doing easier to show. Others can not zoom in too far, for reasons of privacy.
21) Using Google Tool For E-commerce Queries
Google is all set to make e-commerce services better, with new search results format especially for clothing-related queries. It lets you see clothing , shoes, accessories on your mobile screen in one place from across the web. This time saver device helps you to search the different stores and brands at once.
22) Refined Facebook Ads
You have to have seen 'Why do I see this ad? "Facebook button. That will help advertisers to better reach their target audience.
23) Improvement In Google Search Results
Only one website would have only one chance to appear on Google's search list page 1. In page 1 of Google's organic search site web pages with featured snippets have been shown twice so far, but no more. This will affect all the worldwide search listings.
24) Change In Google Desktop Results
Google plans to show an outdated design with no Favicons. It says, it'll just display the URL.
25) Google Profile Icon being Added In Local Knowledge Panel
Google has rolled out Local Knowledge Panel profile icons. Google is doing it live for most businesses after a year of testing it.
26) Search History Based Collection Listings
Google will compile search history information and plan lists of 'collections' based on that. That will make it easier to step back into the mission direction. With Artificial Intelligence's help, Google's app will display similar pages you recently searched for. They could be linked to your cooking, shopping and hobbies.
27) Insta Stories Prominent Change
Instagram adds new stories with @ notice option, and highlights stories that reference your profile. Streaming those tales and re-sharing them is simpler.
28) Twitter DM Emojis
Now you'll be able to react to Twitter DM within a thread with emojis. You can swing over the message and click on the message with the reaction button or double-tap, and pick up an emoji.
29) Dataset Search Tool By Google
Google has made the search tool for datasets available to all users. This is a new way to look for in-depth collections of data from a wide range of subjects.
