Before, we create signages and place them outside the laundromat to attract customers. Some laundry business owners would have their ads printed on flyers or pay for radio broadcast ads to market their services.
Today, everything is different. You can have it all on the Internet. Online marketing is overwhelming for entrepreneurs who are still exploring. That’s why we have compiled a list of useful online marketing strategies that can help your laundry business.
How is Online Marketing Important for Laundry Business?
Over the past decade, the laundry industry has grown to almost 65%. With the vast competition, how could you become ahead of them? We are past the stage of traditional marketing. Online marketing has made businesses more noticeable to the eyes of the community.
When you are looking for something, where do you go first? You go search on Gooogle. That’s how powerful the online platform is today. It’s the same thing when you are looking for a laundromat near you, you immediately go to the search engine and search “laundromats near me,” right?
Moreover, a potential customer who has heard about your laundry business from their friends or colleagues would most likely do online research about your services. Thus, it would be best to improve your services continuously, and at the same time, innovate your marketing strategies.
Give your customers and target audiences the best user experience– may it be on your website or right at your store. Give them a reason to subscribe to your social media platforms, newsletter, and make them repetitive consumers.
Advertise Laundry Services with Google Business and Google Ads
The high-level competition in the laundry industry is quite difficult to surpass without advertising campaigns. Advertise your business through Google Ads to help you pave the way to the search engines’ first-page result. There are 3 billion online searches a day in Google, and 80% of these searches project in the advertising market of the search engine. Thus, using Google Ads would help you gain publicity.
Other than that, you can register your laundry business on Google Business to help you rank higher on the local search. Your target audience can easily find your business by searching “laundry services near me.”
Engage in Social Media
Build an online presence, drive more audience, and provide informative content through social media platforms. Facebook, Instagram, and Twitter are the most used platforms today, and you can set up an account for your laundry business for free. Regularly engage with your followers by posting once a day, and monitor your pages to respond to any feedback or inquiries from your customers.
Own A Website
Owning a website is the best option to represent your business online. If you can fully commit to online marketing, it is best to set up your store online. You can link your social media platform to support your SEO efforts and help you rank higher in your local Google search.
Provide the highlights of the most exceptional services you could offer to your customers. It will spark interest in them, include laundry pickup and delivery services, it is truly helpful for busy persons.
Source: Pixabay
You can offer your services through your websites and let your customers book an appointment for your services, especially for laundry pickup services. Also, make your website compatible with mobile or other devices. Remember, most people today are using mobile phones to browse the Internet and book appointments and services.
Use Email Marketing to Invite More Customers
At this point, you have exhausted all the efforts in SEO, but you are still not satisfied with the generated customer traffic. Surveys have shown that more than half of the marketers vouch that email marketing is the most effective way to generate traffic.
Email marketing helps you communicate with your customers effectively. You regularly reach out to them, giving them more interest in your services. Moreover, it enables you to stand out among your competitors.
Through email marketing, you can provide valuable information to your customers and target audience. You can offer coupons or discounts within the newsletter in exchange for their email address. When you have their email address, you can offer them informational content. These content give out ideas about laundry and its related topics. With that, you are building authority among your competitors. Your target audience and consumers will see you as an expert in the field.
Final Thoughts
Building a successful business takes a lot of effort and time, and these online marketing strategies are useful for growing your business and engaging with your clients. Thus, as the laundry industry continues to grow, you are also at a desirable pace in the competition. Continuously innovate your laundry services and online marketing strategies. Quickly adapt to trend on online marketing.
