If you dive into the App Store or Play Store, you will find a barrage of apps that sometimes it is hard to pick up the best one. You may think that apps suit to large companies, but you will be surprised to know that small and medium-sized businesses are also using apps to provide convenience to their users.
Since customer behaviour continues to evolve, you will need to evolve your business strategy. Studies have found that over 60% of the UK population carries a smartphone, and half of them look for apps related to the specific product or service a particular brand offers. In your opinion, it cannot be relevant to have a mobile app, but the fact is mobile presence is a necessity to give your brand a competitive edge.
Interaction with customers is essential to ensure that you are providing them with what they are looking for. With an increase in the number of customers downloading apps to interact with brands, now is the best time to make an app.
Companies are investing in apps because it offers better customer experience, boost sales and help become more competitive. The ultimate goal of investing in apps is to provide better customer experience. Users can find information anytime from anywhere. With a couple of taps, everything will be in front of them. Here is why mobile apps are essential for your business.
It boosts customer engagement
Mobile apps are a great way to encourage your customers to keep visiting your store. It can allow you to provide them with unique features that sometimes are not feasible with a website.
Since you can send notifications to your users, there are always higher chances of potential and existing customers to keep visiting your store. Apps generally act like gentle reminders to pull your customers back.
For instance, if you are running a discount sale throughout the weekend, you can send a notification to subscribers, and most people will visit your store to make a purchase. However, this effort does not bring an equal return when you promote such schemes and offers through email newsletters. It is because most of the people do not pay attention to it.
Apps offer a convenient way to interact with your users because you can get information right in front of you. The more the app provides engagement, the more the users will buy your products and services.
It helps improve brand awareness
If you do not want to lose your customers to competitors, you will need to grow up as a reputable brand. Of course, it takes a lot of time to emerge as a brand, but this can be possible if you keep interacting with your users.
Communication is key to brand awareness. Apps provide a convenient way to interact with your business. Regular interaction with your target audience can help build trust. Never forget that people love to buy products from brands, and to become a brand, you will have to communicate with people as much as possible.
The more people know you, the better it is. As long as you have a mobile app, you can easily interact with users by leveraging features your customers love.
It helps encourage brand loyalty
Brand loyalty is a dedication toward the brand by purchasing goods and services repeatedly, regardless of marketing stunts made by competitors. If you want to grow in the long run, you will have to maintain brand loyalty, and this is possible if you make a sincere connection with your target audience.
One of the most significant reasons for using an app is it enhances the accessibility to your products and services and increases customer loyalty. You will have to tell your customers that you value them, as offering discounts are not enough to gain loyalty. You will have to make your customers feel special.
For instance, you can run exclusive offers for premium customers only. However, at the same time, you must provide quality to your users. As long as customers are satisfied with your products, they will keep making repeated purchases.
It improves customer service
According to a study, 60% of purchases are influenced by the user experience. As long as you are solving the grievances of users immediately, they remain in touch with your brand. Mobile apps are not generally popular among companies that sell goods but among financial institutions too that offer financial services.
For instance, a few direct lenders have apps so that people can easily apply for text loans, 100% guaranteed loans. These apps ease out the application form and send your reminders about your due dates. This kind of service is not possible without using a mobile app.
For the overall growth of a business, you should have a mobile app. It will easily keep you in touch with your customers and increase loyalty. Its direct impact will be on revenues. If it significantly improves customer satisfaction, the sales will improve. So, when are you going to launch an app for your business?
