Have you heard that the latest trend of vlogging is considered as the new blogging? And, for obvious reasons. If you look at the stats, there is an increase in YouTube channels to almost 75% now as compared to the year 2016. On YouTube, there are around 1 billion active users and the number of subscribers is constantly increasing. People have literally become celebrities or YouTube stars (to put more appropriately) in a matter of days via vlogging. And, if you don’t know already, the lucrative skill of vlogging is making people make tons of money! And, that’s no exaggeration. People are also using it to spread brand awareness. It has become such a popular marketing medium that even ISPs such as Spectrum Internet Plans may soon go for it. for vlogging. Well, here is the good news. You can start learning the art of vlogging today. Stay focused and you will refine it with time.
Vlogging is no longer considered a pass time for hobbyists. Rather, it is a serious business now and a very profitable one!
Do you know that the richest YouTube vlogger Felix Kjellberg, a.k.a PewDiePie is earning $15 million annually!
That’s how great is the potential of vlogging. Let’s figure out how you too can become a popular vlogger and build up the reputation of your vlog. Not to mention raising an empire for your self… think about that!
Simple Tips to Help You Master the Art & Science of Vlogging
Follow these steps to become a popular vlogger.
- Choose A Name and A Niche
- Do the Homework Well
- Create a Proper Setup
- Get Your Hands on the Right Equipment
- Engage Your Audience
Let’s delve a little deeper to understand all these better.
Choose a Name and a Niche
Just like in blogging, you need to choose your niche, and your topics to vlog about. And of course, a strong name. The name has to stand out amongst the massive number of channels trying to produce similar content.
Try picking a category that is popular among the viewers. The top four most popular categories are; comedy, music, entertainment/pop culture, and how-to. Pick the category that you deem relates to your interests, skills, and likes. Recognize your passion because creating content on something that interests you means not boring your audience.
Also, know your target audience. Give a thought to the perfect viewer that you would want and then their expectations.
Do the Homework Well
For inspiration, you can watch other vloggers. You can even watch the ones who aren’t related to your category. Look at their vlogging skills, their expressions, gestures, and methods. Know their setups. Look at their ways of keeping the audience amused and engaged. See why people keep coming back for more to their vlogs. Even if your vlog is from the education category, it doesn’t have to be boring at all. Push your creativity and aim to produce content that will take people’s attention.
Create a Proper Setup
Invest in having a proper setup. You can hire a helping hand/hands and once you are successful, you will not regret spending a little. Figure out where you will record your vlogs. You need to have a tidy, proper, and a distraction-free recording background. You also have to make sure that the quality of your videos come out professional and clear. You also have to be mindful of your dressing and language according to the audience that you have.
Get Your Hands on the Right Equipment
Relax! No one is saying you to spend a fortune on your vlog. Perhaps you already have all the equipment that it needs. All you need is:
- A smartphone with an HD quality video
- HD video camera
- Mic in the laptop
Remember, you have to be more frequent in posting your content. The more videos you create, the greater impact your vlog will have. With a smartphone, you can conveniently vlog practically anywhere. If you want to make it topnotch, invest in a tripod, a special vlogging camera with HD video quality, and a USB mic. If you need more intricate and detailed videos, only then you need special editing or recording software. If you are a newbie, know that YouTube also offers some basic editing features.
Engage Your Audience
Did you ever happen to see a TED talk from your favorite artist or author. Were you ever disappointed by the underwhelming speeches – so boring? Why do you think it happened? The fact is not every great author or an artist could be a great speaker. While you are vlogging, your personality and speaking skills are going to be the pivotal contributing factors to your success. You cannot compartmentalize your tutorial from your personality. With practice, you can find a proper way to address and engage with your audience. Only the right expression will let your passion be conveyed to your viewers. You cannot speak to your vlog audience as you talk to Spectrum customer service or the way you talk to your friends. It has to be pertinent, a little formal, and of course, engaging.