Do you own a website developed in HTML? Not clear about how to leverage SEO strategies to have boosted traffic for it? We are glad to help!
The good news is that modifying an HTML website in the code provides you the chance to optimize it truly in almost every way! About the on-page factors, you need to be aware of the best practices to go about it.
Winning the favor and admiration of the search engines is becoming tougher by the day. They are becoming more human-like and smarter when it comes to ranking websites. This calls for better optimization of the websites. For instance, when I search for the best TV plans in my area, the top result is Spectrum TV choice. Why? Because the website has made use of the best SEO practices and ensures enhanced usability.
We will help you tweak your HTML/CSS site to improve both, usability and SEO. Tag along!
Layout the Design and Framework of your HTML Website Cleanly
HTML can become messy easily, especially with the stuff that we don’t see on a webpage. To put in simple words, if it is hard for a human to navigate it, it is also going to be tough for a search engine to crawl it. And you should consider that search engines have far less patience than us human beings!
Even if your site is going to have dozens of pages, you will still need to start with logical steps. The simpler it is, the easier it will be for search engines and users to navigate.
Name All Your Website’s Pages with Descriptive and Keyword-Rich URLs
Do you know that on HTML websites, you can manually change the URLs of the pages? Take advantage of this lucrative feature and create pages, which make sense to both, search engines and users. For instance, if a page is related to cable TV plans, the words “cable TV plans” need to be the part of the URL essentially. Sounds obvious? If yes, know that there are zillions of URLs out there, which have nonsensical words and characters. This can harden the organic SEO of the webpage.
Add Value with Relevant Meta Descriptions
You may think that Meta descriptions don’t have a huge direct impact on the site’s SEO and it is somewhat true. But they are important because they can help your visitors and customers figure out what they will find on a page. They may not boost your site’s ranking but they are an incredible complement to many other SEO strategies. It would be a good idea to use long-tail keywords to attract more traffic that is conversion-ready. Using characters fewer than 160 should be ideal currently.
Don’t Forget to Utilize the Head Tag
Even if the site visitors are not aware of it, the head tag does serve a function. Write the head tags descriptively using the relevant keywords. Don’t forget that it will also be followed in the HTML code by the title tag. This is one of the most basic and powerful SEO principles.
Make Sure Your Content Is Unique and Keyword-Rich
Adding your keywords as well as key phrases naturally to your content will send positive signals to the search engines. And they will let the visitors know that they are in the right place. Use your keywords a few times in the text. The best practice will be researching the keywords, which are most relevant to your business. To send massive relevancy signals to Google, utilize high-traffic and relevant words and terms.
Link to External and Internal Pages
If your pages are linked internally, Google will see that a webpage is connected to the rest of the site. Also, there are fair chances of your readers clicking to some other helpful pages and sections of your site. With this approach, readers and search engines will see that you clearly understand what visitors could be looking for. The result can be boosted traffic!
As far as the external links are concerned, they show the search engines and readers that all your info comes from authoritative, trustworthy, and reliable sources. External links with .edu and .gov are the best to show your credibility.
Add ALT Tags to the Videos and Images on the Site
Tagging videos and images are essential to better ranking of your page. These titles are significant when it comes to enlightening the search engines what your graphic elements are about. For instance, if you are using an image of a treadmill or an air walker, make sure you add words like “gym equipment” or “exercise equipment” to your tags. Make sure you keep them concise.
Keep Testing the Page Loading Speed
A slow-loading webpage and website are going to discourage your visitors. You need to fix the error in the code that is slowing down your page loading speed. The size of the fonts can also be a problem. Test, and test some more until the problem is fixed!
