Every year things keep changing based on consumer behavior and new updates. Marketers who don't adjust to fit in these changes keep on lagging making their products to be submerged and fail to get recognized. 2021 is no different especially at a time like this when Covid 19 has struck the entire universe. Below are some trends that you need to follow such that even when you get Instagram free followers, you will not easily lose them.
The ‘Less is More’ Posting Approach Will Continue
If you looked at the previous years, brands used to post a lot of posts on daily basis. This was done in a bid to increase engagements and create more sales. That posting approach has been known to breed contempt from consumers. Since the outbreak of the coronavirus, marketers post less but concrete content that yields extreme user engagement and promotes sales. A full summary of what needs to be posted various times during the day is advertised in a single post. It's better to post less and sell more than post more and sell less. Even if you post less, the free Instagram likes can play well for you.
There is a Shift in Conversational Marketing
Conversational marketing has been a key way of marketing brands online. People want to talk to the consumer and convince them to buy within the shortest time possible. As from 2021, that is not the case. Conversational marketing will be more of assisting clients or consumers. This is like teaching them new products or features or even how to use them. It is a way of getting more people to be willing to buy than to force them to buy through ‘’call to action’’ statements. From 2021, things are taking another turn.
Content Value is More Important That Production Quality
Think of this, someone wants a T-shirt, he or she goes online to look for the T-shirt. One of good quality but has a poor photo posted and one of bad quality but has a clear photo posted. The client will definitely go for the poor quality shirt that has a nice photo taken. This is happening at a time when people cannot go to the shops to do window shopping. As a result, production quality will not have weight so make sure you get more likes through Instagram auto liker to entice more people to buy from your store.
Conclusion
Other trends include live internet marketing, brands using videos than written content and content that entices clients. It is more of following what the client wants than what the brand wants. Authentic data will be more valued compared to data that doesn’t have any authenticity. This creativity in social media marketing calls for brands to be well-prepared for a major shift. Proper strategies need to be made for one to be able to stand out. This is especially a time like now when social media channels want to change and become shopping channels.
