What is online shopping?
The act of buying goods or services from online shops or e-commerce websites is known as "online shopping." It is a type of electronic commerce that enables consumers to explore and purchase goods using a computer or a mobile device connected to the internet while relaxing in their own homes.
Customers no longer need to physically visit a brick-and-mortar store in order to obtain a large variety of products from numerous brands and shops when they shop online. Additionally, it enables users to shop whenever they want, compare prices, read product reviews, and make purchases.
Online shopping often entails perusing the products on the e-commerce website, putting the desired items in an electronic shopping cart, and then finishing the transaction. Customers enter their personal and payment information during the checkout process, after which the order is processed and dispatched to the customer's address.
Online shopping, which has grown in popularity over the past few years, offers users a simple and hassle-free option to buy goods and services.
1 Amazon India
One of the biggest online merchants in the world, Amazon.com, has an affiliate called Amazon India. It was introduced in 2013 and has since grown to be one of India's biggest e-commerce sites, offering a variety of goods such as electronics, apparel, books, groceries, and more.
Amazon India offers a variety of delivery choices, including one-day and two-day delivery, same-day delivery, and even two-hour delivery in some areas. The company operates through a nationwide network of fulfilment centres and delivery stations. Also, there are a number of payment methods available on the platform, including cash on delivery, credit and debit cards, net banking, and Amazon Pay.
Amazon India has also introduced a number of initiatives and programs like Amazon Prime, Amazon Pantry, and Amazon Fresh to provide its consumers with more advantages and convenience.
2 Flipkart
The Indian e-commerce business Flipkart was established in 2007 by Sachin and Binny Bansal. It was purchased by Walmart in 2018 and has its headquarters in Bengaluru, India. Flipkart began as an online book seller, but it has since grown to sell a variety of goods, such as electronics, clothing, home goods, and more.
Flipkart offers a variety of delivery choices, such as same-day and next-day delivery, as well as a "Flipkart First" membership service that gives customers priority shipment and access to exclusive discounts. Flipkart operates through a network of warehouses and delivery hubs throughout India.
Flipkart has created various subsidiaries and projects in addition to its primary e-commerce platform, including Flipkart Wholesale, PhonePe, and Myntra, an online apparel retailer (a B2B marketplace).
Flipkart continues to be a key participant in the sector and has contributed significantly to the expansion of e-commerce in India.
3 Myntra
Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena launched the Indian e-commerce platform Myntra in 2007. It was purchased by Flipkart in 2014 and has its headquarters in Bengaluru, India. Clothing, footwear, accessories, and cosmetics are just a few of the fashion and lifestyle products that Myntra has to offer for men, women, and kids.
Myntra provides a variety of features, like tailored recommendations, virtual try-ons, and simple returns, through a mobile app and website. Additionally, it works with several fashion houses and designers to offer exclusive collections.
Myntra has started a number of programmes to improve customer service and provide extra perks, like Myntra Insider (a loyalty programme that rewards users for their purchases and platform participation) and Myntra Studio (a content platform that provides fashion tips, styling advice, and trend forecasts).
With a strong presence in both urban and rural areas, Myntra has grown to be one of India's top e-commerce sites for fashion and lifestyle products.
4 Jabong
An Indian e-commerce portal for fashion and lifestyle, Jabong, was introduced in 2012. It featured a wide variety of goods, such as apparel, accessories, footwear, and home decor. In 2016, Myntra, which is owned by Flipkart, purchased Jabong, and the two companies later combined their platforms.
Following the merger, Jabong carried on as a distinct brand on the Myntra platform, providing its own range of goods and brands. Yet Myntra declared in 2019 that it would shut down the Jabong platform and push users to the Myntra website and mobile app.
Jabong has contributed to the expansion of e-commerce in India, especially in the fashion and lifestyle sectors. To streamline operations and concentrate on the primary Myntra platform, it was decided to shut down the site.
5 Tata Cliq
Tata UniStore, a division of the Tata Group, introduced Tata Cliq, an Indian e-commerce platform, in 2016. It provides a huge selection of goods, including clothing, home goods, electronics, and more.
The delivery choices provided by Tata Cliq include standard delivery, rapid delivery, and same-day delivery in a few cities. The company operates through a website and mobile app. Also, it provides a number of payment methods, such as cash on delivery, credit and debit cards, net banking, and e-wallets.
Cliq & Collect, a special feature of Tata Cliq, enables customers to purchase things online and pick them up from a local location. Additionally, the platform provides a number of value-added services, including installation, extended warranties, and repair services for specific goods.
Tata Cliq has established itself as a premium e-commerce site by providing a carefully chosen assortment of goods from high-end manufacturers and designer collections. The platform has also started a number of collaborations and efforts to provide its users with more advantages and special offers.
6 Paytm Mall
A digital payments and financial services firm called Paytm established the Indian e-commerce site Paytm Mall in 2017. It provides a huge selection of goods, including clothing, home goods, electronics, and more.
Through its website and mobile app, Paytm Mall provides customers with a number of delivery choices, including normal delivery, expedited delivery, and same-day delivery in a few cities. Moreover, it provides a number of payment methods, such as Paytm Wallet, credit and debit cards, online banking, and UPI (Unified Payments Interface).
Paytm Mall offers a special feature called "Paytm Assurance" that ensures the goods sold on the website are 100 percent genuine and obtained directly from the brands themselves. Additionally, the platform provides a number of value-added services, including installation, extended warranties, and repair services for specific goods.
By leveraging the significant brand equity of its parent business, Paytm, Paytm Mall has established itself as a reliable e-commerce platform. The platform has also started a number of collaborations and efforts to provide its users with more advantages and special offers.
7 Snapdeal
India's first online retailer, Snapdeal, was established in 2010 by Kunal Bahl and Rohit Bansal. It provides a huge selection of goods, including clothing, home goods, electronics, and more.
The shipping choices offered by Snapdeal include standard delivery, rapid delivery, and same-day delivery in a few cities. Snapdeal works through a website and mobile app. Also, it provides a variety of payment methods, such as e-wallets, net banking, and credit and debit cards.
With its exclusive "Snapdeal Gold" feature, Snapdeal offers customers free shipping, free next-day delivery, and a longer return and refund period. Additionally, the platform provides a number of value-added services, including installation, extended warranties, and repair services for specific goods.
In order to do this, Snapdeal has positioned itself as a customer-centric e-commerce platform, emphasising a frictionless purchasing process and top-notch customer support. The platform has also started a number of collaborations and efforts to provide its users with more advantages and special offers.
8 Shopclues
Founded in 2011 by Sandeep Aggarwal, Sanjay Sethi, and Radhika Aggarwal, Shopclues is an Indian e-commerce website. It provides a huge selection of goods, including clothing, home goods, electronics, and more.
Shopclues is an online retailer that also has a mobile app. It provides a number of delivery choices, including standard delivery, rapid delivery, and same-day delivery in several areas. Also, it provides a variety of payment methods, such as e-wallets, net banking, and credit and debit cards.
Every Sunday, Shopclues features a special feature called "Sunday Flea Market" that offers a variety of goods at steep discounts. Additionally, the platform provides a number of value-added services, including installation, extended warranties, and repair services for specific goods.
With an emphasis on selling goods at reasonable costs and meeting the demands of the middle- and lower-income segments of the Indian population, Shopclues has positioned itself as a value-driven e-commerce platform. The platform has also started a number of collaborations and efforts to provide its users with more advantages and special offers. However, Shopclues became a subsidiary of Singapore-based e-commerce business Qoo10 after being purchased by it in 2020.
9 Ajio
An affiliate of the Reliance Industries group, Reliance Retail, introduced the Indian e-commerce platform Ajio in 2016. It provides a wide selection of goods, such as apparel, accessories, footwear, and gadgets.
The delivery services provided by Ajio include standard delivery, expedited delivery, and same-day delivery in a few cities. The company works through a website and mobile app. Also, it provides a variety of payment methods, such as e-wallets, net banking, and credit and debit cards.
The distinctive "Ajio Own" feature of Ajio provides a variety of carefully chosen and exclusive products from its own house brand. Additionally, the platform provides a number of value-added services, including installation, extended warranties, and repair services for specific goods.
Ajio has established itself as a cutting-edge e-commerce platform by emphasising the provision of a range of current and in-vogue goods to its clients. The platform has also started a number of collaborations and efforts to provide its users with more advantages and special offers. Ajio has also started a project called "Ajio Studio," which provides a venue for up-and-coming designers and artists to exhibit and market their works.
10 Nykaa
Falguni Nayar introduced the Indian e-commerce platform Nykaa in 2012. It offers a huge selection of cosmetics, skincare, haircare, fragrances, and personal care goods and focuses on wellness and beauty products.
The delivery services provided by Nykaa include standard delivery, express delivery, and same-day delivery in a few cities. Nykaa operates through a website and mobile app. Also, it provides a variety of payment methods, such as e-wallets, net banking, and credit and debit cards.
Customers can access beauty advice, product reviews, and makeup tutorials from Nykaa's special "Nykaa Beauty Book" feature. Additionally, the platform provides a number of value-added services, including installation, extended warranties, and repair services for specific goods.
Nykaa has positioned itself as a premium e-commerce platform for beauty and wellness, concentrating on providing a selection of top-notch and genuine products from renowned domestic and international brands. The platform has also started a number of collaborations and efforts to provide its users with more advantages and special offers. Nykaa has also expanded its offline presence and opened several brick-and-mortar stores across the country.
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