This year in particular has been marred by a number of incidents which has led to a decline in jobs around the world. Layoffs have been high especially in the IT, fashion and entertainment sector. And with the pandemic still going strong, there are very less chances of the old jobs getting revived.
However, there are certain platforms which can still be used to see if any employer has vacancy. Apart from the normal job portals like Monster, TimesJob and Indeed one can also creatively use LinkedIn to seek out job opportunities. It can be a valuable resource to connect with potential employers, build relationships and networks.
LinkedIn Premium Careers
LinkedIn is a social network specially designed for business professionals to connect with each other. You can network with people via Connections and interact with them through personal messages. You can also list all your academic and professional qualifications, experiences in a systematic manner. It provides two premium features - Premium Careers and Premium Business. Apart from these two, they also provide services for lead generation and hiring.
LinkedIn Premium Careers offers multiple benefits which cannot be availed by using its free version. Some of its most used features are Monthly InMail and Applicant Insights. These two are most beneficial especially when someone is seeking for a job. Other features are On Demand Learning and Who's Viewed Your Profile.
One can also perform the following tasks -
- Find and apply jobs:- LinkedIn is one of the best platforms online where you can search and apply for jobs that are suited to your interests. You can get recommendations as well for specific positions.
- Connect with professionals:- It is a great source to connect with professionals across the globe, thereby expanding your exposure and reach.
- Use your profile as a resume:- Basically, your profile can be a modern resume format for employers to connect with you for relevant jobs
- Get in touch with old colleagues:- LinkedIn serves a great opportunity to connect with your old friends and colleagues on the professional front.
How to use Monthly InMail to get attention?
The InMail feature allows you to directly send a mail to an HR, recruiter or employer of a company. You can craft a pitch and send it to professionals who are looking to hire or where your contribution would be helpful for them to grow and manage their business. Since you get 3 credits for InMails, it is important to shortlist which recruiters you will be sending mails. Some pointers can be used while selecting whom to InMail
- Match your skills with the requirements of Hiring Managers
- Do not select a company where you feel people with better skills and academic qualifications might apply. For example if you have never worked with Fortune 500 company before, it is better not to try for one through LinkedIn. Use Applicant Insights for an in-depth understanding.
- See if you have skills in addition to the listed ones which can be helpful for the growth of the business. This way you can write how your additional skills will help the business to grow successfully.
- Do not apply for a position where your experience is on the lower side. For example if a company is looking to hire managers with an experience of 4 to 8 years, it is better to skip if you have just 4 years of experience.
Ultimately, when you have shortlisted on whom to reach out plan carefully on what to write. The content of the mail should be clear and concise. It should explain why you are reaching out, what do you expect in response, your skills and qualifications and how they can help the recruiters business. Do not send a template but make it sound as personalized as possible by indicating one of their position, their business model and how your qualifications will help them achieve better growth.
Use Applicant Insights to understand your competition
This feature helps you understand the level of your competitors who are applying for the same job profile. It will tell you the number of people who have already applied, top skills and their academic experience. It is always better to apply for those jobs where you fall in the top 1 to 5%.
And it is not only about measuring yourself against your competitors, but also checking if the company is worth fighting for. There are many companies which are listed but does not have a good track record in terms of employee retention or growth.
Although, the growth chart and ratings given by LinkedIn are not endorsed by the employer themselves but it gives you a fair idea on whom to reach out.
Other Uses of LinkedIn premium:-
It provides with certain other features which might not directly help you in landing a job, but can assist you in certain areas.
Here are a few uses -
- Online video courses - Learn a few soft skills which are important in the long run.
- See who has viewed your profile:- LinkedIn basic allows you to see who has viewed your profile if you turn on the privacy settings. However, with LinkedIn premium you can see the list as well as the keywords people use to search you, without giving up your own privacy.
- Profile Organizer:- It allows you to add LinkedIn members to your Profile Organizer simply by saving their profile.
- Saved search alerts:- If you search for the same profile regularly, then with the LinkedIn premium version, you can perform the same search, save it and then receive alerts when new results come in.
- View expanded profile views:- Limited profile views enables you to view only the basics of a profile summary when they are not your connections, but with expanded profile views you can see the profile in details and summarise it.
- See the names of third-degree connections:- Some subscriptions allow you to see the name of third-degree connections which makes it easier to identify people whom you want to connect with.
Difference between LinkedIn premium and LinkedIn basic
Depending on which package you have opted for, there are many features you will be able to use.
- Ability to see who has viewed your profile across a span of 90 days, which otherwise was just five days in the basic version.
- Has more saved searches making it more advantageous for a better sales pipeline.
- It offers more profile searches.
- There are up-to eight levels of advanced search filters that can be applied for a targeted search making it more advanced and systematic.
Is it worth for Jobseekers?
Yes, the premium features can be used to get a competitive edge over other applicants while searching and applying for a job. But just doing that wouldn't help you in landing one. Therefore, you should not put all your hopes on the platform of getting absolutely positive results.
Is it worth for learning and building a strong network?
The LinkedIn premium has several features other than the job-seeking feature and one key feature is LinkedIn learning. If you are not just looking for some jobs but want to indulge in some great learning experience, then you have LinkedIn premium to help you out. Providing relevant, valuable and career-specific learning courses that might not be available anywhere else, it serves a great learning experience.
How can you cancel LinkedIn premium account?
There are two methods to cancel your LinkedIn premium account.
Method 1:-
- Open the LinkedIn web page or the app on your mobile and if you are not logged in then Sign In to your account.
- On the right side of the multiple options available at the top of your screen, click on the Me tab.
- From the drop-down menu on the Me tab click on Settings and Privacy.
- Near the left side of the top of the page click on the Account Tab.
- On the left side of the page below Basics and Third-Parties, you will see an option Subscription. Click on it.
- At the bottom of the page click Manage Premium Account.
- On the right side of the page below Account Type, click on Cancel Subscription.
If you brought your Premium Subscription from Apple, a message would display saying, “ Your subscription was purchased via the iTunes store. Please contact Apple to make any changes to your subscription here.” Now you need to cancel your subscription from the iTunes store.
- After opening the iTunes store and LinkedIn through it, you need to select a reason for cancelling your subscription.
- On the bottom right corner of the screen click Continue.
Depending on your reasons to cancel, you may need to type an explanation before clicking on Continue.
- The blue button in the bottom right corner of the screen click Cancel my Subscription.
This is how you can cancel your subscription.
Method 2:-
Cancel your Premium Account through Apple subscriptions:-
- Open your iPhone’s from your home screen.
- Scroll down and tap iTunes and App store.
- At the top of your screen tap on the Apple ID. If you are not signed in, then you need to sign in first.
- At the top of the pop-up menu tap on the View Apple ID.
- Type your Apple ID and password.
- Then on the bottom of the screen tap on Subscriptions.
- Further, tap on the LinkedIn premium subscription.
- Next at the bottom of the page click Cancel Subscription.
- Next tap on Confirm. Doing this will successfully remove your Premium account from Apple subscriptions.
Therefore, the LinkedIn premium can be a great investment, but you need to make sure that your profile is ready to imbibe all advantages from it.
Utilizing all the features correctly can help you stand out from the crowd by establishing your profile and making great advancements in your career.
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